SUMMIT AT PLAY
MONTEREY CAR WEEK:
CONCOURS D’ELEGANCE
A Tradition of Automotive Excellence
April 2025
Tucked along California’s ruggedly beautiful Monterey Peninsula, the Pebble Beach Concours d’Elegance is more than just a car show—it’s the pinnacle of automotive artistry, where history, luxury, and craftsmanship converge. Taking place in our hometown, it’s an event we look forward to every year, not just for the cars but for the shared appreciation of design and craftsmanship. Each August, the world’s most exquisite automobiles roll onto the 18th fairway of the Pebble Beach Golf Links, their polished chrome and hand-stitched leather gleaming against the Pacific backdrop. It’s an event that transforms a serene stretch of coastline into the epicenter of the collector car universe, drawing enthusiasts, collectors, and industry elite for a week of celebrations that extend far beyond the concours itself.
The roots of this gathering trace back to 1950, when the first Pebble Beach Concours d’Elegance was held alongside a small road race through the Del Monte Forest. What began as a modest showcase of postwar automobiles has since evolved into the most prestigious concours in the world, setting the standard for automotive excellence. Today, entrants come from across the globe, vying for the coveted “Best of Show” title—a distinction that carries immense prestige and can significantly elevate a car’s historical significance and value.
While the concours is the crown jewel, Pebble Beach Automotive Week is an experience unto itself. Exclusive unveilings, private auctions, and spirited drives along the Pacific Coast Highway create an atmosphere of pure automotive indulgence. At the annual RM Sotheby’s auction, rare Ferraris, Bugattis, and Duesenbergs routinely fetch record-breaking sums, while the Tour d’Elegance offers the rare opportunity to see concours-level cars in motion, winding their way through Big Sur’s breathtaking landscapes.
For those fortunate enough to attend, the event is as much about the experience as it is about the cars. Beyond the concours lawn, visitors can explore concept car debuts from the world’s top luxury brands, attend panel discussions with industry legends, and take in the spectacle of owners and collectors exchanging stories over flutes of champagne. The crowd is a blend of seasoned collectors, first-time visitors, and design aficionados, all drawn together by a shared passion for automotive excellence.
Yet, for all its glamour, Pebble Beach retains a sense of reverence for the automobiles themselves—these machines are not just museum pieces; they are testaments to human ingenuity, design, and craftsmanship. Whether it’s a pre-war Rolls-Royce, a coachbuilt Alfa Romeo, or a mid-century Aston Martin, each vehicle on display tells a story, often with a provenance as rich as the concours itself.
For anyone with even a passing interest in the art of the automobile, Pebble Beach is a pilgrimage worth making. It’s an opportunity to step into a world where history is celebrated, where design is elevated to its highest form, and where, for one weekend each summer, the love of the automobile takes center stage. As a company rooted in this community, we look forward to this time of year—welcoming our friends, customers, and fellow design enthusiasts to a place where beauty, craftsmanship, and passion intersect. •
